[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.totem-rdc.cz\/mate-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.totem-rdc.cz\/mate-e-shop\/","headline":"M\u00e1te e-shop?","name":"M\u00e1te e-shop?","description":"Z\u00e1kladem jak\u00e9hokoliv podnik\u00e1n\u00ed je m\u00edt dostatek z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed si zbo\u017e\u00ed objednaj\u00ed a zaplat\u00ed. Pokud m\u00e1 n\u011bkdo nedostatek zak\u00e1zek, neu\u017eiv\u00ed se jen provozov\u00e1n\u00edm e-shopu, ale mus\u00ed m\u00edt dal\u0161\u00ed p\u0159\u00edjem. V\u0161echny e-shopy n\u011bjak za\u010d\u00ednaly, ale je lep\u0161\u00ed se dr\u017eet nohama na zemi a nemyslet si, \u017ee i z va\u0161eho e-shopu bude sv\u011btozn\u00e1m\u00fd obchod s miliardov\u00fdmi obraty. Z\u00e1le\u017e\u00ed […]","datePublished":"2024-02-28","dateModified":"2024-02-28","author":{"@type":"Person","@id":"https:\/\/www.totem-rdc.cz\/author\/#Person","name":"","url":"https:\/\/www.totem-rdc.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"totem-rdc.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.totem-rdc.cz\/wp-content\/uploads\/online-shopping-4516036_640_10_10_10_10_10_5.jpg","url":"https:\/\/www.totem-rdc.cz\/wp-content\/uploads\/online-shopping-4516036_640_10_10_10_10_10_5.jpg","height":0,"width":0},"url":"https:\/\/www.totem-rdc.cz\/mate-e-shop\/","about":["Web\r"],"wordCount":392,"articleBody":"       Z\u00e1kladem jak\u00e9hokoliv podnik\u00e1n\u00ed je m\u00edt dostatek z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed si zbo\u017e\u00ed objednaj\u00ed a zaplat\u00ed. Pokud m\u00e1 n\u011bkdo nedostatek zak\u00e1zek, neu\u017eiv\u00ed se jen provozov\u00e1n\u00edm e-shopu, ale mus\u00ed m\u00edt dal\u0161\u00ed p\u0159\u00edjem. V\u0161echny e-shopy n\u011bjak za\u010d\u00ednaly, ale je lep\u0161\u00ed se dr\u017eet nohama na zemi a nemyslet si, \u017ee i z va\u0161eho e-shopu bude sv\u011btozn\u00e1m\u00fd obchod s miliardov\u00fdmi obraty. Z\u00e1le\u017e\u00ed tak\u00e9 na tom co chcete prod\u00e1vat a jak\u00e9 budete m\u00edt dodavatele. Pokud budete prod\u00e1vat t\u0159eba jen svoje v\u00fdrobky, bude to zase n\u011bcovan\u00e9ho ne\u017e kdybyste prod\u00e1vali t\u0159eba elektroniku. U tvorby e-shopu je pot\u0159eba myslet na spoustu v\u011bc\u00ed. Jedna z nich je dobr\u00e1 nab\u00eddka, kter\u00e1 zaujme z\u00e1kazn\u00edky, a tak\u00e9 kvalitn\u00ed marketing, kter\u00fd v\u00e1s dostane mezi nejzobrazovan\u011bj\u0161\u00ed e-shopy. Jsou to pr\u00e1v\u011b zbo\u017eov\u00e9 srovn\u00e1va\u010de, kter\u00e9 zobrazuj\u00ed hledan\u00e9 produkty lidem, kte\u0159\u00ed je hledaj\u00ed. A mezi nimi m\u016f\u017ee b\u00fdt i ten v\u00e1\u0161. Pokud chcete aby byl v\u00e1\u0161 e-shop na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch n\u00e1v\u0161t\u011bvnosti a aby se dostal do pov\u011bdom\u00ed lid\u00ed, je pot\u0159eba spolupracovat s kvalitn\u00ed marketingovou agenturou, kter\u00e1 v\u00e1m v tom pom\u016f\u017ee.  Skv\u011bl\u00fdm pomocn\u00edkem je i email marketing, pomoc\u00ed kter\u00e9ho m\u016f\u017eete pravideln\u011b na zaregistrovan\u00e9 e-mailov\u00e9 adresy rozes\u00edlat t\u0159eba novinky ve va\u0161em sortimentu a nebo m\u016f\u017eete z\u00e1kazn\u00edky informovat o tom, \u017ee jste produkt, kter\u00fd hledali, neskladnili, a tak si ho m\u016f\u017eou objednat. Mnoh\u00e9 e-shopy tento druh marketingu vyu\u017e\u00edvaj\u00ed, proto\u017ee je to skv\u011bl\u00e1 mo\u017enost jak b\u00fdt s lidmi v kontaktu. A i kdy\u017e by v\u0161echny va\u0161e zpr\u00e1vy ne\u010detli, rozhodn\u011b si v\u0161imnou \u017ee jim byla doru\u010dena, proto\u017ee ji uvid\u00ed v nov\u00e9 po\u0161t\u011b.  Tento druh marketingu je vhodn\u00fd pro velk\u00e9 i mal\u00e9 e-shopy, a pokud hled\u00e1te zp\u016fsob jak b\u00fdt lidem na o\u010d\u00edch, m\u016f\u017ee to b\u00fdt spr\u00e1vn\u00e1 volba. K tomu si m\u016f\u017eete vybrat t\u0159eba reklamn\u00ed p\u0159edm\u011bty nebo t\u0159eba uv\u00edtac\u00ed slevu na prvn\u00ed objedn\u00e1vku, a i to bude m\u00edt ur\u010dit\u011b vliv na celkov\u00fd objem nov\u00fdch objedn\u00e1vek ve va\u0161em obchod\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00e1te e-shop?","item":"https:\/\/www.totem-rdc.cz\/mate-e-shop\/#breadcrumbitem"}]}]