[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.totem-rdc.cz\/webove-stranky-je-treba-optimalizovat-nejen-pro-klienty-ale-take-pro-vyhledavace\/#Article","mainEntityOfPage":"https:\/\/www.totem-rdc.cz\/webove-stranky-je-treba-optimalizovat-nejen-pro-klienty-ale-take-pro-vyhledavace\/","headline":"Webov\u00e9 str\u00e1nky je t\u0159eba optimalizovat nejen pro klienty, ale tak\u00e9 pro vyhled\u00e1va\u010de","name":"Webov\u00e9 str\u00e1nky je t\u0159eba optimalizovat nejen pro klienty, ale tak\u00e9 pro vyhled\u00e1va\u010de","description":"Mo\u017en\u00e1 u\u017e jste tak\u00e9 p\u0159i\u0161li na to, kde se stala ta z\u00e1sadn\u00ed chyba. Mo\u017en\u00e1 u\u017e tak\u00e9 tu\u0161\u00edte, \u017ee za t\u00edm, \u017ee se nesplnil v\u00e1\u0161 velk\u00fd sen o zv\u00fd\u0161en\u00ed obratu va\u0161eho prodeje stoj\u00ed n\u011bco v\u00edc ne\u017e jen to, \u017ee byste si ud\u011blali \u0161patn\u00e9 webov\u00e9 str\u00e1nky a neum\u011bli prod\u00e1vat. I kdy\u017e sv\u00fdm zp\u016fsobem je to tak\u00e9 pravda. […]","datePublished":"2018-01-19","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.totem-rdc.cz\/author\/#Person","name":"","url":"https:\/\/www.totem-rdc.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"totem-rdc.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.totem-rdc.cz\/wp-content\/uploads\/img_a318071_w2379_t1528875413.jpg","url":"https:\/\/www.totem-rdc.cz\/wp-content\/uploads\/img_a318071_w2379_t1528875413.jpg","height":0,"width":0},"url":"https:\/\/www.totem-rdc.cz\/webove-stranky-je-treba-optimalizovat-nejen-pro-klienty-ale-take-pro-vyhledavace\/","about":["Podnik\u00e1n\u00ed\r"],"wordCount":425,"articleBody":"              Mo\u017en\u00e1 u\u017e jste tak\u00e9 p\u0159i\u0161li na to, kde se stala ta z\u00e1sadn\u00ed chyba. Mo\u017en\u00e1 u\u017e tak\u00e9 tu\u0161\u00edte, \u017ee za t\u00edm, \u017ee se nesplnil v\u00e1\u0161 velk\u00fd sen o zv\u00fd\u0161en\u00ed obratu va\u0161eho prodeje stoj\u00ed n\u011bco v\u00edc ne\u017e jen to, \u017ee byste si ud\u011blali \u0161patn\u00e9 webov\u00e9 str\u00e1nky a neum\u011bli prod\u00e1vat. I kdy\u017e sv\u00fdm zp\u016fsobem je to tak\u00e9 pravda. Va\u0161e webov\u00e9 str\u00e1nky toti\u017e mohou b\u00fdt na prvn\u00ed pohled kr\u00e1sn\u00e9 a p\u0159ita\u017eliv\u00e9 a u\u017eivatelsky p\u0159\u00edjemn\u00e9, zkr\u00e1tka \u0161pi\u010dkov\u00e9, ale jejich probl\u00e9m tkv\u00ed v tom, \u017ee nejsou uzp\u016fsobeny pro vyhled\u00e1va\u010de. A to je jejich velk\u00e9 m\u00ednus, kter\u00e9 v\u00e1m p\u016fsob\u00ed va\u0161e pot\u00ed\u017ee. Konkr\u00e9tn\u011b jde o to, \u017ee v\u00e1s va\u0161i z\u00e1kazn\u00edci nenajdou. A pokud s t\u00edm n\u011bco rychle neud\u011bl\u00e1te, tak m\u00e1te zad\u011bl\u00e1no na velk\u00e9 probl\u00e9my. Webov\u00e9 str\u00e1nky, na kter\u00e9 nikdo nechod\u00ed jsou vlastn\u011b \u00fapln\u011b zbyte\u010dn\u00e9. Sami to nezvl\u00e1dnete, to je jist\u00e9 Webov\u00e9 str\u00e1nky je toti\u017e pot\u0159eba m\u00edt nejen takov\u00e9, aby byly l\u00e1kav\u00e9 pro u\u017eivatele, ale mus\u00ed b\u00fdt tak\u00e9 dob\u0159e srozumiteln\u00e9 pro vyhled\u00e1va\u010de. Ov\u0161em s t\u00edm si jen tak neporad\u00edte, tedy alespo\u0148 v p\u0159\u00edpad\u011b, \u017ee se v\u00edce neorientujete v informatice. Pokud chcete zabodovat i na tomto poli a b\u00fdt kone\u010dn\u011b vid\u011bt, mus\u00edte sv\u00e9 webov\u00e9 str\u00e1nky sv\u011b\u0159it do rukou odborn\u00edk\u016fm, kte\u0159\u00ed maj\u00ed nejen pot\u0159ebn\u00e9 znalosti, ale je\u0161t\u011b l\u00e9pe i dostate\u010dn\u00e9 zku\u0161enosti, aby v\u00e1s dostali tam, kde chcete b\u00fdt. Zkr\u00e1tka to, co va\u0161e webov\u00e9 str\u00e1nky nyn\u00ed ze v\u0161eho nejv\u00edce pot\u0159ebuj\u00ed je optimalizace pro vyhled\u00e1va\u010de seo. Na p\u00e1sce mezi v\u00edt\u011bzi A jakmile se v\u0161e poda\u0159\u00ed, tak uvid\u00edte, jak dob\u0159e to bude fungovat. Najednou se kone\u010dn\u011b ocitnete tam, kde jste celou dobu cht\u011bli b\u00fdt, tedy na \u00fapln\u00e9 \u0161pici mezi vyhledan\u00fdmi odkazy. U\u017e to tedy nebude vypadat tak, \u017ee po zad\u00e1n\u00ed konkr\u00e9tn\u00edho hesla do vyhled\u00e1va\u010de, budete muset hledat odkaz na svou vlastn\u00ed firmu a \u017easnou, kdo v\u0161echno v\u00e1s p\u0159edb\u011bhnul, ale bude to naopak tak, \u017ee odkaz na va\u0161i firmu bude v\u017edy na m\u00edst\u011b, kde ho nikdo nem\u016f\u017ee p\u0159ehl\u00e9dnout. Zkr\u00e1tka hezky \u00fapln\u011b naho\u0159e.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Webov\u00e9 str\u00e1nky je t\u0159eba optimalizovat nejen pro klienty, ale tak\u00e9 pro vyhled\u00e1va\u010de","item":"https:\/\/www.totem-rdc.cz\/webove-stranky-je-treba-optimalizovat-nejen-pro-klienty-ale-take-pro-vyhledavace\/#breadcrumbitem"}]}]